Module 1 – Your Market Share


Before making outbound calls, whether you are selling, generating leads or making an appointment, you must learn to understand your market-share. Understanding your market will help you to know if you’re calling people who are the 10% that say “yes” the 10% that say “no” or the 80% that we call the “maybes”. You must be prepared to have a carefully thought out the presentation in order to identify your market share and convert a higher percentage of your prospects into customers.