Title: Effective Selling
Course Description: In Effective Selling, you will learn what it takes to sell your offering. Selling is not just a product or service; it’s also selling the benefit of an appointment or an idea; it’s a reason why your prospect should listen to you.
There are four components when selling; the First is, The Feature, the product or service you are promoting. The Second component is called, Functions, what the product or service will do. Such as Size, weight, shape or performance; it’s the details of your offer. The Third component is called, Implied Benefits, this is what good your prospect will gain from it. And finally, the Fourth component is the Stated Benefits, this is the money or time made or saved from your offer. Having all four components and choosing the right language to express them is vital to the sales process. Without one or more of these components, will negatively affect your selling efforts.
Some of the most common and uncommon objections you will face are:
Learn the four components in detail and how to use them in your presentation
Learn what to say, when to say it and why
Increase your confidence and achieve greater results when selling
Improve your close rate exponentially