There is a difference between Hearing and Listening. Hearing can happen without attention and understanding. It is the sound waves falling on the ears of the listener. Effective listening is paying attention and understanding the matter. Listening is very crucial to having perception of what has been said. When listening effectively you will have a better understanding of your prospect or customer that will enable you greater control of your presentation.
Included in this training are percentage breakdowns of Listening Efficiency, Why Should We Listen? Skills required for Effective Listening, The Five Styles of Listening, 8 Barriers to Listening, Effective Listening Responses and Methods that Improve your Listening.